Abstract: Chapter 33 World Englishes in Global Advertising Tej K. Bhatia, Tej K. BhatiaSearch for more papers by this author Tej K. Bhatia, Tej K. BhatiaSearch for more papers by this author Book Editor(s):Braj B. Kachru, Braj B. KachruSearch for more papers by this authorYamuna Kachru, Yamuna KachruSearch for more papers by this authorCecil L. Nelson, Cecil L. NelsonSearch for more papers by this author First published: 01 January 2006 https://doi.org/10.1002/9780470757598.ch33Citations: 25 AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat Summary This chapter contains sections titled: Introduction English Users and Advertising Key Issues Approaches Multiple Mixing and World Englishes Laws and Regulations World Englishes in Roman Scripts and Language Attitudes Determinants and Functions of World Englishes Globalization: Resolving the Global vs. Local Paradox Conclusion Citing Literature The Handbook of World Englishes RelatedInformation
Publication Year: 2008
Publication Date: 2008-01-28
Language: en
Type: book-chapter
Indexed In: ['crossref']
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Cited By Count: 35
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