Title: Discourse, Communication and the Enterprise.- Genres and Trends
Abstract:Contents: Giuliana Garzone/Maurizio Gotti: Discourse, Communication and the Enterprise. An Introduction - Maurizio Gotti: Discursive Changes in Corporate and Institutional Communication - Mirjaliisa C...Contents: Giuliana Garzone/Maurizio Gotti: Discourse, Communication and the Enterprise. An Introduction - Maurizio Gotti: Discursive Changes in Corporate and Institutional Communication - Mirjaliisa Charles: Seeing the Woods for Trees: A Research Agenda with a New Focus - Sylvain Dieltjens/Priscilla Heynderickx: Instructive Discourse in Internal Business Communication: Comprehensibility and Target Group Orientation - Martin Warren: Realisations of Intertextuality, Interdiscursivity and Hybridisation in the Discourses of Professionals - Oliver Engelhardt: Management of Multilingualism in Multinaltional Companies of German Origin in the Czech Republic - Franca Poppi: Companies' Websites as Vehicles for Expressing Corporate Identity: A Case Study on the Use of English as a Lingua Franca - Paul Gillaerts/Freek Van de Velde: Metadiscourse on the Move: The CEO's Letter Revisited - Paola Catenaccio: Social and Environmental Reports: A Short-Term Diachronic Perspective on an Emerging Genre - Donatella Malavasi: 'Doing Well by Doing Good': A Comparative Analysis of Nokia's and Ericsson's Corporate Social Responsibility Reports - Giorgio Strafella: Virtue and its Eloquence: CSR Reporting in China - Paola Cotta Ramusino: 'Our Mission and our Values': An Approach to Russian Banks' Communication Strategies - Liana Goletiani: Gazprom Environmental Report: Peculiarities of an Emerging Genre - Geert Jacobs/Els Tobback: Saving Opel: Discursive Perspectives on News Management - Chiara Degano: Business and National Identity: The Press Coverage of Fiat's Bids for Chrysler and Opel - Maria Cristina Paganoni: Food for Thought: The Discursive Rehearsal of the Milan Expo 2015 - Giuliana Garzone: Genre Variation in Tobacco Advertising - Francesca Santulli: Tourist Brochures as a Means to Convey Corporate Image: The Analysis of a Case Study in a Rhetorical Perspective - Barbara Berti: Illocution and Perlocution in Advertising: Advising, Promising, Persuading - Christopher M. Schmidt: The Impact of Globalization on Holistic Brand Communication Strategy Online and Offline: The Cognitive Dimension - Andrea Nava/Luciana Pedrazzini: Advertising ELT Materials on the Web: What Identity for Local Teachers?Read More
Publication Year: 2011
Publication Date: 2011-03-24
Language: en
Type: book
Indexed In: ['crossref']
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Cited By Count: 17
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