Title: Political marketing : a comparative perspective
Abstract: 1. Introduction: Rethinking political party behaviour - Darren G. Lilleker & Jennifer Lees-Marshment 2. Political marketing in the UK: A positive start but an uncertain future - Jennifer Lees-Marshment and Darren G. Lilleker 3. American political marketing: George W. Bush and the Republican Party - Jonathan Knuckey and Jennifer Lees-Marshment 4. Canadian political parties: Market-oriented or ideological slagbrains? - Alex Marland 5. Marketing the message or the messenger? The New Zealand Labour Party 1990-2003 - Chris Rudd 6. Political marketing in Irish politics:The case of Sinn Fein - Sean McGough 7. Political marketing in Germany: The case of the SPD - Charles Lees 8. The rise andfall of populism in Austria: A political marketing perspective - Andreas Lederer, Fritz Plasser and Christian Scheucher 9. Change to win? The 2002 general election PT marketing strategy in Brazil - Josiane Cotrim Macieira 10. The re-launch of the APRA Party: The use of political marketing in Peru in a new political era - Pedro Patron Galindo 11. Scottish political marketing in a devolved system - Declan Bannon and Robbie Mochrie 12. Conclusion: Towards a comparative model of party marketing - Darren G. Lilleker & Jennifer Lees-Marshment -- .
Publication Year: 2005
Publication Date: 2005-01-01
Language: en
Type: book
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Cited By Count: 69
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