Title: Essentials of Marketing Research: Putting Research into Practice
Abstract: PART I. INTRODUCTION TO MARKETING RESEARCH 1. The Role of Marketing Research 2. The Marketing Research Process PART II. TYPES OF MARKETING RESEARCH 3. Secondary Research 4. Qualitative Research 5. Observation Research 6. Experimental Research 7. Survey Research PART III. SAMPLING AND MEASUREMENT 8. Sampling Procedures 9. Measurement Methods 10. Marketing Scales 11. Questionnaire Design PART IV. ANALYZING AND REPORTING MARKETING RESEARCH 12. Fundamental Data Analysis 13. Analysis of Differences and Regression Analysis 14. Market Research Reports and Presentations
Publication Year: 2014
Publication Date: 2014-01-01
Language: en
Type: book
Indexed In: ['crossref']
Access and Citation
Cited By Count: 83
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot