Title: An Algorithm to Calculate the Expected Value of an Ongoing User Session.
Abstract: Naval Research Laboratory, Monterey, CA, USA [email protected]. The fiercely competitive web-based electronic commerce environmenthas made necessary the application of intelligent methods to gather and analyzeinformation collected from consumer web sessions. Knowledge about user behaviorand session goals can be discovered from the information gathered about user ac-tivities, as tracked by web clicks. Most current approaches to customer behavioranalysis study the user session by examining each web page access. Knowledge ofweb navigator behavior is crucial for web site sponsors to evaluate the performanceof their sites. Nevertheless, knowing the behavior is not always enough. Very often itis also necessary to measure sessions value according to business goals perspectives.In this paper an algorithm is given that makes it possible to calculate at each pointof an ongoing navigation not only the possible paths a viewer may follow but alsocalculates the potential value of each possible navigation.
Publication Year: 2005
Publication Date: 2005-01-01
Language: en
Type: article
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