Title: A Value Creation Perspective on International Business in Latin America: Directions for Differentiation Between Emerging Market Multinationals
Abstract:This study aims to draw researchers’ attention to the need to differentiate within the emerging market multinational companies (EMNCs) category. This study focuses on international business in Latin A...This study aims to draw researchers’ attention to the need to differentiate within the emerging market multinational companies (EMNCs) category. This study focuses on international business in Latin America to argue that the region’s specific institutional characteristics have consequences for within-firm decision-making regarding internationalization strategies. Additionally, the study suggests that to develop a more specific understanding of international business in emerging markets, it is important to consider how decision-makers define value and how they can capture such value.Read More
Publication Year: 2021
Publication Date: 2021-05-27
Language: en
Type: article
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