Title: Relationship Marketing And Corporate Buyer Behaviour In The Hotel Industry. An Empirical Study
Abstract: An empirical study of hotel managers, and corporate buyers would indicate that there is a shifting trend both in customer and supplier needs, with the customer being perceived by management as the power within the relationship. However, the customer often perceives themselves to be at the mercy of the supplier and initial data gathered from industry consultants and channel intermediaries would tend to substantiate this.
Publication Year: 1995
Publication Date: 1995-01-01
Language: en
Type: article
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