Title: Branding Start-Ups in Africa: A Conversation with Sydney Scott Sam
Abstract: Sydney Scott Sam is the founder of Workspace Global, a Ghana-based tech-oriented brand communications company and a 2019 Forbes 30 under 30 successful entrepreneur in Africa. He is a branding expert who focuses on start-ups and entrepreneurs. In this interview, Sydney discusses the prospects of Africa’s start-up space, current start-up branding approaches, success stories and offers concrete advise for African start-ups to build and grow their brands to become global success stories while staying authentic to their African roots.
Publication Year: 2021
Publication Date: 2021-01-01
Language: en
Type: book-chapter
Indexed In: ['crossref']
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