Title: Genre features and place of psychological Internet-discourse in discourse typology
Abstract: Nowadays, it is not enough to place an advertisement online for individuals or companies, who want to popularise their services or goods.To meet clients' requirements and to become a well-known it is important to have an active profile in online services.The article provides theoretical material on the new type of discourse, which emerged in the past few decades and continues to develop, that is psychological Internet-discourse, which is becoming more and more popular nowadays due to the growing demand for psychological support and interest towards psychology as a science in particular.In the present paper, there is an attempt to define and corelate psychological Internet-discourse with the existing discourse types classifications and analyse its genre features.Also, some of the most popular definitions of such terms as "discourse" and "Internet-discourse" are provided in this article, and the lists of scholars who worked over the problem of defining these concepts are given.Psychological Internet-discourse is presented nowadays by blogs, vlogs, chats, personal and society websites created by psychologists and psychotherapists.This type was not investigated as a separate type of discourse, and there is a need to analyse its key linguistic features.Taking into account the most popular discourse classifications, such as classification by transmission channels and communication topics, it was defined that psychological Internet-discourse represents media discourse on psychological topics such as self-care, self-motivation, personal space and growth, self-awareness and presentation, stress and anxiety management, relationships and many others, aimed at supporting personal mental health and healthy environment in the society.Having analysed the genres presented by this type of discourse it should be mentioned that it is a complicated and multi-layered combination of different types of genres, such as informative, directive, communicative, presentational and others.The article provides explanations on how psychological Internet-discourse is related to the genres' classification, which was developed by L. Yu.Shchypicyna.The article also emphasises the practical value and future prospects of this study.