Publication Information

{'id': 'https://openalex.org/W3187139899', 'doi': 'https://doi.org/10.47738/ijaim.v1i1.4', 'title': 'Understanding Users Attitude to Social Endorsement Advertising of Embarrassing Product', 'display_name': 'Understanding Users Attitude to Social Endorsement Advertising of Embarrassing Product', 'publication_year': 2021, 'publication_date': '2021-04-01', 'ids': {'openalex': 'https://openalex.org/W3187139899', 'doi': 'https://doi.org/10.47738/ijaim.v1i1.4', 'mag': '3187139899'}, 'language': 'en', 'primary_location': {'is_oa': True, 'landing_page_url': 'https://doi.org/10.47738/ijaim.v1i1.4', 'pdf_url': 'http://ijaim.net/journal/index.php/ijaim/article/download/4/2', 'source': {'id': 'https://openalex.org/S4210207124', 'display_name': 'International Journal for Applied Information Management', 'issn_l': '2776-8007', 'issn': ['2776-8007'], 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'journal'}, 'license': 'cc-by-sa', 'license_id': 'https://openalex.org/licenses/cc-by-sa', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': ['crossref'], 'open_access': {'is_oa': True, 'oa_status': 'hybrid', 'oa_url': 'http://ijaim.net/journal/index.php/ijaim/article/download/4/2', 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5029313775', 'display_name': 'Chih‐Chien Wang', 'orcid': 'https://orcid.org/0000-0001-8940-3655'}, 'institutions': [{'id': 'https://openalex.org/I99613584', 'display_name': 'National Taipei University', 'ror': 'https://ror.org/03e29r284', 'country_code': 'TW', 'type': 'education', 'lineage': ['https://openalex.org/I99613584']}], 'countries': ['TW'], 'is_corresponding': True, 'raw_author_name': 'Chih-Chien Wang', 'raw_affiliation_strings': ['a:1:{s:5:"en_US"', 's:34:"National Taipei University, Taiwan"'], 'affiliations': [{'raw_affiliation_string': 's:34:"National Taipei University, Taiwan"', 'institution_ids': ['https://openalex.org/I99613584']}, {'raw_affiliation_string': 'a:1:{s:5:"en_US"', 'institution_ids': []}]}], 'institution_assertions': [], 'countries_distinct_count': 1, 'institutions_distinct_count': 1, 'corresponding_author_ids': ['https://openalex.org/A5029313775'], 'corresponding_institution_ids': ['https://openalex.org/I99613584'], 'apc_list': None, 'apc_paid': None, 'fwci': 1.928, 'has_fulltext': True, 'fulltext_origin': 'pdf', 'cited_by_count': 6, 'citation_normalized_percentile': {'value': 0.904851, 'is_in_top_1_percent': False, 'is_in_top_10_percent': True}, 'cited_by_percentile_year': {'min': 81, 'max': 83}, 'biblio': {'volume': '1', 'issue': '1', 'first_page': None, 'last_page': None}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.8864, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.8864, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/affect', 'display_name': 'Affect', 'score': 0.62427604}, {'id': 'https://openalex.org/keywords/informative-advertising', 'display_name': 'Informative advertising', 'score': 0.5934768}, {'id': 'https://openalex.org/keywords/advertising-research', 'display_name': 'Advertising research', 'score': 0.5865485}, {'id': 'https://openalex.org/keywords/advertising-campaign', 'display_name': 'Advertising campaign', 'score': 0.53851044}, {'id': 'https://openalex.org/keywords/product-type', 'display_name': 'Product type', 'score': 0.48569617}, {'id': 'https://openalex.org/keywords/value', 'display_name': 'Value (mathematics)', 'score': 0.44571874}], 'concepts': [{'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.871742}, {'id': 'https://openalex.org/C2776035688', 'wikidata': 'https://www.wikidata.org/wiki/Q1606558', 'display_name': 'Affect (linguistics)', 'level': 2, 'score': 0.62427604}, {'id': 'https://openalex.org/C90673727', 'wikidata': 'https://www.wikidata.org/wiki/Q901718', 'display_name': 'Product (mathematics)', 'level': 2, 'score': 0.60916543}, {'id': 'https://openalex.org/C101336063', 'wikidata': 'https://www.wikidata.org/wiki/Q6031290', 'display_name': 'Informative advertising', 'level': 5, 'score': 0.5934768}, {'id': 'https://openalex.org/C12718992', 'wikidata': 'https://www.wikidata.org/wiki/Q4686766', 'display_name': 'Advertising research', 'level': 2, 'score': 0.5865485}, {'id': 'https://openalex.org/C518677369', 'wikidata': 'https://www.wikidata.org/wiki/Q202833', 'display_name': 'Social media', 'level': 2, 'score': 0.5832578}, {'id': 'https://openalex.org/C512338625', 'wikidata': 'https://www.wikidata.org/wiki/Q624902', 'display_name': 'Online advertising', 'level': 3, 'score': 0.5738822}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.5611319}, {'id': 'https://openalex.org/C110350745', 'wikidata': 'https://www.wikidata.org/wiki/Q1761818', 'display_name': 'Advertising campaign', 'level': 2, 'score': 0.53851044}, {'id': 'https://openalex.org/C56408696', 'wikidata': 'https://www.wikidata.org/wiki/Q6980087', 'display_name': 'Native advertising', 'level': 4, 'score': 0.5079232}, {'id': 'https://openalex.org/C23219732', 'wikidata': 'https://www.wikidata.org/wiki/Q7247800', 'display_name': 'Product type', 'level': 2, 'score': 0.48569617}, {'id': 'https://openalex.org/C2776291640', 'wikidata': 'https://www.wikidata.org/wiki/Q2912517', 'display_name': 'Value (mathematics)', 'level': 2, 'score': 0.44571874}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.37491298}, {'id': 'https://openalex.org/C15744967', 'wikidata': 'https://www.wikidata.org/wiki/Q9418', 'display_name': 'Psychology', 'level': 0, 'score': 0.2903878}, {'id': 'https://openalex.org/C110875604', 'wikidata': 'https://www.wikidata.org/wiki/Q75', 'display_name': 'The Internet', 'level': 2, 'score': 0.19001701}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.1488918}, {'id': 'https://openalex.org/C136764020', 'wikidata': 'https://www.wikidata.org/wiki/Q466', 'display_name': 'World Wide Web', 'level': 1, 'score': 0.07159415}, {'id': 'https://openalex.org/C33923547', 'wikidata': 'https://www.wikidata.org/wiki/Q395', 'display_name': 'Mathematics', 'level': 0, 'score': 0.06735936}, {'id': 'https://openalex.org/C2524010', 'wikidata': 'https://www.wikidata.org/wiki/Q8087', 'display_name': 'Geometry', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C46312422', 'wikidata': 'https://www.wikidata.org/wiki/Q11024', 'display_name': 'Communication', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C119857082', 'wikidata': 'https://www.wikidata.org/wiki/Q2539', 'display_name': 'Machine learning', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C199360897', 'wikidata': 'https://www.wikidata.org/wiki/Q9143', 'display_name': 'Programming language', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': True, 'landing_page_url': 'https://doi.org/10.47738/ijaim.v1i1.4', 'pdf_url': 'http://ijaim.net/journal/index.php/ijaim/article/download/4/2', 'source': {'id': 'https://openalex.org/S4210207124', 'display_name': 'International Journal for Applied Information Management', 'issn_l': '2776-8007', 'issn': ['2776-8007'], 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'journal'}, 'license': 'cc-by-sa', 'license_id': 'https://openalex.org/licenses/cc-by-sa', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}], 'best_oa_location': {'is_oa': True, 'landing_page_url': 'https://doi.org/10.47738/ijaim.v1i1.4', 'pdf_url': 'http://ijaim.net/journal/index.php/ijaim/article/download/4/2', 'source': {'id': 'https://openalex.org/S4210207124', 'display_name': 'International Journal for Applied Information Management', 'issn_l': '2776-8007', 'issn': ['2776-8007'], 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'journal'}, 'license': 'cc-by-sa', 'license_id': 'https://openalex.org/licenses/cc-by-sa', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 25, 'referenced_works': ['https://openalex.org/W1517335838', 'https://openalex.org/W1869003159', 'https://openalex.org/W1986690834', 'https://openalex.org/W2000186419', 'https://openalex.org/W2017285608', 'https://openalex.org/W2023087830', 'https://openalex.org/W2034380287', 'https://openalex.org/W2057904667', 'https://openalex.org/W2063250203', 'https://openalex.org/W2080039693', 'https://openalex.org/W2084870027', 'https://openalex.org/W2091445045', 'https://openalex.org/W2347111890', 'https://openalex.org/W2524459589', 'https://openalex.org/W2564264481', 'https://openalex.org/W2570619603', 'https://openalex.org/W2740635216', 'https://openalex.org/W2757489066', 'https://openalex.org/W2789898328', 'https://openalex.org/W2792677744', 'https://openalex.org/W2794862086', 'https://openalex.org/W3123656117', 'https://openalex.org/W3125090935', 'https://openalex.org/W3200297138', 'https://openalex.org/W4251147371'], 'related_works': ['https://openalex.org/W4312895437', 'https://openalex.org/W324811437', 'https://openalex.org/W3126656022', 'https://openalex.org/W2913055349', 'https://openalex.org/W2808612796', 'https://openalex.org/W2596030068', 'https://openalex.org/W2346030802', 'https://openalex.org/W2226046593', 'https://openalex.org/W2169639085', 'https://openalex.org/W2041606649'], 'abstract_inverted_index': {'Users': [0], 'on': [1, 84, 153], 'social': [2, 10, 28, 69, 89], 'media': [3, 11, 29], 'have': [4], 'increased': [5, 66], 'rapidly': [6], 'in': [7, 115], 'recent': [8], 'years,': [9], 'advertising': [12, 30, 70, 83, 116, 161], 'has': [13], 'become': [14], 'a': [15], 'popular': [16], 'marketing': [17], 'tool': [18], 'for': [19], 'companies': [20], 'to': [21, 39, 63, 120], 'promote': [22], 'their': [23], 'products.': [24, 105, 165], 'A': [25], 'feature': [26], 'of': [27, 68, 82, 95, 108, 126, 131, 137, 159], 'is': [31, 118], 'that': [32, 112], 'marketers': [33], 'can': [34], 'use': [35], "customers'": [36], 'online': [37], 'behavior': [38], 'create': [40], 'customized': [41], 'advertisements,': [42], 'which': [43, 97], 'are': [44, 111], 'also': [45], 'known': [46], 'as': [47], 'targeting': [48], 'ads.': [49, 76], 'In': [50], 'this': [51, 109], 'study,': [52], 'we': [53, 149], 'conducted': [54], 'experimental': [55], 'testing': [56], '2': [57], '(advertising': [58], 'type)': [59, 62], 'X2': [60], '(product': [61], 'see': [64], 'if': [65], 'knowledge': [67, 117], 'would': [71], 'influence': [72], "users'": [73], 'attitudes': [74, 143], 'towards': [75, 144], 'We': [77], 'separated': [78], 'two': [79, 92], 'different': [80, 93, 129, 135], 'types': [81, 94, 130, 136], 'Facebook,': [85], 'namely': [86], 'remarketing': [87], 'and': [88, 91, 101, 133, 156], 'support,': [90], 'products,': [96], 'advertised': [98], 'general': [99], 'products': [100, 132], 'ads': [102], 'about': [103, 163], 'embarrassing': [104, 164], 'The': [106], 'results': [107], 'study': [110], 'the': [113, 123, 154], 'increase': [114], 'able': [119], '(1)': [121], 'affect': [122, 141], 'perceived': [124], 'value': [125], 'advertisements': [127, 138], 'from': [128], '(2)': [134], 'do': [139], 'not': [140], 'user': [142], 'advertisements.': [145], 'For': [146], 'future': [147], 'research,': [148], 'recommend': [150], 'focusing': [151], 'primarily': [152], 'demographic': [155], 'environmental': [157], 'variables': [158], 'digital': [160], 'users': [162]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W3187139899', 'counts_by_year': [{'year': 2024, 'cited_by_count': 2}, {'year': 2023, 'cited_by_count': 3}, {'year': 2022, 'cited_by_count': 1}], 'updated_date': '2024-12-13T10:56:58.813090', 'created_date': '2021-08-16'}