Title: On Modular Teaching Reform of Marketing course Based on the Mass Entrepreneurship and Innovation
Abstract:Under the background of the new era, innovation and entrepreneurship education has become an important way to cultivate students' innovation ability and test their practical skills. Starting from the ...Under the background of the new era, innovation and entrepreneurship education has become an important way to cultivate students' innovation ability and test their practical skills. Starting from the core competence required by the post group, this paper proposes a modularized marketing course teaching model, divides the content of the course into six modules, constructs a new course system of module + practice + assessment, and innovates Entrepreneurship education is integrated into the teaching reform of marketing courses, analyzed the value of the integration of the two, and then explored the path of the integration of innovation and entrepreneurship education and marketing courses, aiming to cultivate marketing talents with innovative thinking for enterprises and cultivate talents for schools The revision of the plan and the construction of professional courses provide a certain reference.Read More
Publication Year: 2021
Publication Date: 2021-05-25
Language: en
Type: article
Indexed In: ['crossref']
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