Publication Information

{'id': 'https://openalex.org/W3165972053', 'doi': 'https://doi.org/10.30525/2256-0742/2021-7-2-200-209', 'title': 'DIGITAL TRANSFORMATION AND ITS INFLUENCE ON CHANGING THE MARKETING ORIENTATION OF BUSINESS STRUCTURES AND CONSUMER BEHAVIOUR', 'display_name': 'DIGITAL TRANSFORMATION AND ITS INFLUENCE ON CHANGING THE MARKETING ORIENTATION OF BUSINESS STRUCTURES AND CONSUMER BEHAVIOUR', 'publication_year': 2021, 'publication_date': '2021-03-26', 'ids': {'openalex': 'https://openalex.org/W3165972053', 'doi': 'https://doi.org/10.30525/2256-0742/2021-7-2-200-209', 'mag': '3165972053'}, 'language': 'en', 'primary_location': {'is_oa': True, 'landing_page_url': 'https://doi.org/10.30525/2256-0742/2021-7-2-200-209', 'pdf_url': 'http://baltijapublishing.lv/index.php/issue/article/download/1113/1154', 'source': {'id': 'https://openalex.org/S2764640640', 'display_name': 'Baltic Journal of Economic Studies', 'issn_l': '2256-0742', 'issn': ['2256-0742', '2256-0963'], 'is_oa': True, 'is_in_doaj': True, 'is_core': False, 'host_organization': 'https://openalex.org/P4310314130', 'host_organization_name': 'Izdevnieciba “Baltija Publishing”', 'host_organization_lineage': ['https://openalex.org/P4310314130'], 'host_organization_lineage_names': ['Izdevnieciba “Baltija Publishing”'], 'type': 'journal'}, 'license': 'cc-by-nc', 'license_id': 'https://openalex.org/licenses/cc-by-nc', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': ['crossref', 'doaj'], 'open_access': {'is_oa': True, 'oa_status': 'gold', 'oa_url': 'http://baltijapublishing.lv/index.php/issue/article/download/1113/1154', 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5069856261', 'display_name': 'Yuliia Radzikhovska', 'orcid': 'https://orcid.org/0000-0002-6691-3182'}, 'institutions': [{'id': 'https://openalex.org/I3129995574', 'display_name': 'Cherkasy National University', 'ror': 'https://ror.org/009apaj69', 'country_code': 'UA', 'type': 'education', 'lineage': ['https://openalex.org/I3129995574']}, {'id': 'https://openalex.org/I164756455', 'display_name': 'Khmelnytskyi National University', 'ror': 'https://ror.org/04r8a1r80', 'country_code': 'UA', 'type': 'education', 'lineage': ['https://openalex.org/I164756455']}], 'countries': ['UA'], 'is_corresponding': True, 'raw_author_name': 'Yuliia Radzikhovska', 'raw_affiliation_strings': ['Educational-Scientific Institute of Economics and Law of Bohdan Khmelnytskyi National University at Cherkasy, Ukraine'], 'affiliations': [{'raw_affiliation_string': 'Educational-Scientific Institute of Economics and Law of Bohdan Khmelnytskyi National University at Cherkasy, Ukraine', 'institution_ids': ['https://openalex.org/I3129995574', 'https://openalex.org/I164756455']}]}], 'institution_assertions': [], 'countries_distinct_count': 1, 'institutions_distinct_count': 2, 'corresponding_author_ids': ['https://openalex.org/A5069856261'], 'corresponding_institution_ids': ['https://openalex.org/I3129995574', 'https://openalex.org/I164756455'], 'apc_list': {'value': 1000, 'currency': 'EUR', 'value_usd': 1078, 'provenance': 'doaj'}, 'apc_paid': {'value': 1000, 'currency': 'EUR', 'value_usd': 1078, 'provenance': 'doaj'}, 'fwci': 0.71, 'has_fulltext': True, 'fulltext_origin': 'pdf', 'cited_by_count': 4, 'citation_normalized_percentile': {'value': 0.586512, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 76, 'max': 78}, 'biblio': {'volume': '7', 'issue': '2', 'first_page': '200', 'last_page': '209'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T13411', 'display_name': 'Labor Market and Education', 'score': 0.9957, 'subfield': {'id': 'https://openalex.org/subfields/2002', 'display_name': 'Economics and Econometrics'}, 'field': {'id': 'https://openalex.org/fields/20', 'display_name': 'Economics, Econometrics and Finance'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T13411', 'display_name': 'Labor Market and Education', 'score': 0.9957, 'subfield': {'id': 'https://openalex.org/subfields/2002', 'display_name': 'Economics and Econometrics'}, 'field': {'id': 'https://openalex.org/fields/20', 'display_name': 'Economics, Econometrics and Finance'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T12922', 'display_name': 'Business and Economic Development', 'score': 0.982, 'subfield': {'id': 'https://openalex.org/subfields/2308', 'display_name': 'Management, Monitoring, Policy and Law'}, 'field': {'id': 'https://openalex.org/fields/23', 'display_name': 'Environmental Science'}, 'domain': {'id': 'https://openalex.org/domains/3', 'display_name': 'Physical Sciences'}}, {'id': 'https://openalex.org/T13346', 'display_name': 'Digital Transformation in Financial Services', 'score': 0.978, 'subfield': {'id': 'https://openalex.org/subfields/2000', 'display_name': 'General Economics, Econometrics and Finance'}, 'field': {'id': 'https://openalex.org/fields/20', 'display_name': 'Economics, Econometrics and Finance'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/new-business-development', 'display_name': 'New business development', 'score': 0.438618}, {'id': 'https://openalex.org/keywords/business-transformation', 'display_name': 'Business transformation', 'score': 0.43498275}], 'concepts': [{'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.61498463}, {'id': 'https://openalex.org/C126082660', 'wikidata': 'https://www.wikidata.org/wiki/Q4252370', 'display_name': 'Digital transformation', 'level': 2, 'score': 0.60291374}, {'id': 'https://openalex.org/C98495876', 'wikidata': 'https://www.wikidata.org/wiki/Q1323528', 'display_name': 'Digital marketing', 'level': 2, 'score': 0.52127266}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.5068391}, {'id': 'https://openalex.org/C48891531', 'wikidata': 'https://www.wikidata.org/wiki/Q1141436', 'display_name': 'Marketing research', 'level': 2, 'score': 0.48079315}, {'id': 'https://openalex.org/C34630208', 'wikidata': 'https://www.wikidata.org/wiki/Q7016388', 'display_name': 'New business development', 'level': 3, 'score': 0.438618}, {'id': 'https://openalex.org/C181282483', 'wikidata': 'https://www.wikidata.org/wiki/Q5001958', 'display_name': 'Business transformation', 'level': 5, 'score': 0.43498275}, {'id': 'https://openalex.org/C4216890', 'wikidata': 'https://www.wikidata.org/wiki/Q815823', 'display_name': 'Business model', 'level': 2, 'score': 0.40958953}, {'id': 'https://openalex.org/C65257409', 'wikidata': 'https://www.wikidata.org/wiki/Q734253', 'display_name': 'Electronic business', 'level': 3, 'score': 0.40287772}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.22912025}, {'id': 'https://openalex.org/C199364280', 'wikidata': 'https://www.wikidata.org/wiki/Q5001929', 'display_name': 'Business relationship management', 'level': 4, 'score': 0.16449839}, {'id': 'https://openalex.org/C136764020', 'wikidata': 'https://www.wikidata.org/wiki/Q466', 'display_name': 'World Wide Web', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 2, 'locations': [{'is_oa': True, 'landing_page_url': 'https://doi.org/10.30525/2256-0742/2021-7-2-200-209', 'pdf_url': 'http://baltijapublishing.lv/index.php/issue/article/download/1113/1154', 'source': {'id': 'https://openalex.org/S2764640640', 'display_name': 'Baltic Journal of Economic Studies', 'issn_l': '2256-0742', 'issn': ['2256-0742', '2256-0963'], 'is_oa': True, 'is_in_doaj': True, 'is_core': False, 'host_organization': 'https://openalex.org/P4310314130', 'host_organization_name': 'Izdevnieciba “Baltija Publishing”', 'host_organization_lineage': ['https://openalex.org/P4310314130'], 'host_organization_lineage_names': ['Izdevnieciba “Baltija Publishing”'], 'type': 'journal'}, 'license': 'cc-by-nc', 'license_id': 'https://openalex.org/licenses/cc-by-nc', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, {'is_oa': False, 'landing_page_url': 'https://doaj.org/article/67fd4baec80d42bdb71ffd28b3b37add', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4306401280', 'display_name': 'DOAJ (DOAJ: Directory of Open Access Journals)', 'issn_l': None, 'issn': None, 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': {'is_oa': True, 'landing_page_url': 'https://doi.org/10.30525/2256-0742/2021-7-2-200-209', 'pdf_url': 'http://baltijapublishing.lv/index.php/issue/article/download/1113/1154', 'source': {'id': 'https://openalex.org/S2764640640', 'display_name': 'Baltic Journal of Economic Studies', 'issn_l': '2256-0742', 'issn': ['2256-0742', '2256-0963'], 'is_oa': True, 'is_in_doaj': True, 'is_core': False, 'host_organization': 'https://openalex.org/P4310314130', 'host_organization_name': 'Izdevnieciba “Baltija Publishing”', 'host_organization_lineage': ['https://openalex.org/P4310314130'], 'host_organization_lineage_names': ['Izdevnieciba “Baltija Publishing”'], 'type': 'journal'}, 'license': 'cc-by-nc', 'license_id': 'https://openalex.org/licenses/cc-by-nc', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, 'sustainable_development_goals': [{'id': 'https://metadata.un.org/sdg/9', 'score': 0.55, 'display_name': 'Industry, innovation and infrastructure'}], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 6, 'referenced_works': ['https://openalex.org/W1564151460', 'https://openalex.org/W3023125751', 'https://openalex.org/W3035637698', 'https://openalex.org/W3035638775', 'https://openalex.org/W3083917025', 'https://openalex.org/W4297159637'], 'related_works': ['https://openalex.org/W646538940', 'https://openalex.org/W636410951', 'https://openalex.org/W4379929248', 'https://openalex.org/W2530356178', 'https://openalex.org/W2518693223', 'https://openalex.org/W2479591514', 'https://openalex.org/W2405882364', 'https://openalex.org/W2364104050', 'https://openalex.org/W2186885558', 'https://openalex.org/W1993147421'], 'abstract_inverted_index': {'Purpose': [0], 'of': [1, 6, 14, 24, 59, 64, 71, 74, 92, 94, 110, 132, 141, 144, 146, 153, 162, 180, 189, 198, 206, 218, 235, 245, 264, 274, 283, 288, 300, 314, 316, 319, 326, 334, 336, 344, 366, 382], 'scientific': [2, 60, 66], 'research.': [3, 61], 'The': [4, 57, 62, 160], 'purpose': [5], 'the': [7, 12, 42, 65, 69, 108, 121, 142, 150, 163, 176, 187, 196, 199, 222, 248, 253, 260, 284, 289, 293, 298], 'research': [8, 67], 'is': [9, 41, 68, 158, 184, 362], 'to': [10, 33, 47, 51, 167, 238, 270], 'present': [11], 'features': [13], 'digital': [15, 38, 72, 111, 190, 275, 277], 'transformation': [16, 73, 112, 191, 217, 278], 'and': [17, 27, 32, 77, 86, 105, 116, 130, 178, 204, 221, 243, 251, 272, 295, 304, 328], 'its': [18], 'impact': [19], 'on': [20, 102, 113], 'changing': [21], 'marketing': [22, 49, 80, 124, 154], 'orientation': [23], 'business': [25, 75, 133, 157, 193, 207, 212, 219, 236, 266, 286, 306], 'structures': [26, 76, 194, 220], 'consumer': [28, 53, 88, 114, 169], 'behaviour': [29, 54, 89, 170, 179, 329], 'in': [30, 37, 79, 90, 123, 156, 225, 227, 247, 252, 255, 342, 346], 'particular,': [31], 'determine': [34, 149], 'main': [35], 'value': [36], 'economy,': [39], 'which': [40, 82, 126, 256, 372], 'customer,': [43], 'as': [44, 46, 118, 120, 330], 'well': [45, 119], 'indicate': [48], 'initiatives': [50, 155, 166, 309], 'enhance': [52, 168], 'Y,': [55, 98, 340], 'Z.': [56, 99], 'object': [58, 63], 'process': [70], 'changes': [78, 223], 'orientation,': [81, 125], 'can': [83], 'be': [84], 'traced': [85, 224], 'understanding': [87], 'terms': [91, 343], 'generations': [93, 145, 318, 335], 'baby': [95, 337], 'boomers,': [96, 338], 'X,': [97, 339], 'Methodology.': [100], 'Based': [101], 'dialectical,': [103], 'systemic': [104], 'matrix': [106], 'methods,': [107], 'influence': [109], 'preferences': [115, 177, 327], 'behaviour,': [117], 'change': [122, 282], 'determines': [127], 'new': [128], 'quality': [129], 'format': [131], 'structures,': [134], 'has': [135], 'been': [136], 'studied.': [137], 'A': [138], 'comparative': [139], 'analysis': [140], 'types': [143], 'consumers': [147, 320], 'that': [148, 186], 'further': [151], 'content': [152], 'used.': [159], 'result': [161], 'article.': [164], 'Marketing': [165, 308], 'are': [171, 195, 230, 321, 369, 374], 'presented,': [172], 'taking': [173], 'into': [174], 'account': [175], 'online': [181, 331, 347], 'consumers.': [182], 'It': [183], 'determined': [185], 'advantages': [188], 'for': [192, 211, 241, 352, 356], 'improvement': [197], 'customer': [200, 375], 'base,': [201], 'increased': [202], 'flexibility': [203], 'acceleration': [205], 'processes,': [208], 'innovative': [209], 'opportunities': [210], 'development.': [213], 'Practical': [214], 'implications.': [215], 'Digital': [216], 'them': [226], 'three': [228], 'stages': [229], 'revealed,': [231], 'namely:': [232], 'automation': [233], '(transfer': [234], 'processes': [237, 267], 'electronic': [239], 'systems': [240], 'storage': [242], 'exchange': [244], 'data': [246], 'existing': [249], 'form': [250], 'way': [254], 'they': [257], 'work': [258, 378], 'at': [259], 'enterprise);': [261], 'digitalization': [262, 299], '(optimization': [263], 'individual': [265], 'with': [268, 297, 358, 379], 'adaptation': [269], 'tools': [271], 'technologies': [273], 'economy);': [276], '(involves': [279], 'a': [280], 'qualitative': [281], 'entire': [285], 'model': [287], 'enterprise,': [290], 'starting': [291], 'from': [292], 'strategy': [294], 'ending': [296], 'all': [301], '(management,': [302], 'core': [303], 'supporting)': [305], 'processes).': [307], 'influencing': [310], 'values,': [311, 377], 'priorities,': [312], 'ways': [313], 'communication': [315], 'different': [317], 'specified.': [322], 'Value/originality.': [323], 'Matrix': [324], 'structure': [325], 'consumers,': [332], 'representatives': [333], 'Z': [341], 'priorities': [345], 'shopping,': [348], 'frequent': [349], 'purchases,': [350, 359], 'reasons': [351, 355], 'buying': [353], 'online,': [354], 'dissatisfaction': [357], 'additional': [360], 'information': [361], 'proposed.': [363], 'Key': [364], 'directions': [365], 'strategic': [367], 'transformations': [368], 'defined,': [370], 'among': [371], 'there': [373], 'service,': [376], 'data,': [380], 'introduction': [381], 'innovations.': [383]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W3165972053', 'counts_by_year': [{'year': 2024, 'cited_by_count': 4}], 'updated_date': '2025-01-09T05:50:09.670164', 'created_date': '2021-06-22'}