Title: Consumer Behaviour towards Online Shopping in India
Abstract: Background: “An increasing number and variety of firms and organizations are exploiting and creating Business opportunities on the Internet” Liao and Cheung (2000) As online shopping is a new medium so the consumer behavior in the field of online shopping is also pretty diverse in nature compare to traditional consumer behavior, so it is equally important for one to identify what factors influence consumers to shop online. In order to reach towards purchase decision, it consists of several factors which influence consumers to shop online. These factors are important for retailers to compete in the market and to make their product more compatible.
Purpose of the Research and Research Questions: The prime purpose of the research is to identify and analyze the factors influencing on consumers to shop online. Besides the factors influencing another purpose of the study is to analyze who are online shoppers in terms of demography. The findings of this research will not only help marketers to formulate their marketing strategies for online shoppers but will also increase the knowledge and research in field of online shopping. i) What factors influence consumers to shop online? ii) Who are online shoppers in terms of demography? One of our research objectives is to work on factors that influence consumers to shop online, researchers have decided to study four factors such as Convenience, Time Saving, Website Design/Features and Security. While it is important to investigate the motivation behind consumer purchasing but it is equally important to find as how the consumers form attitudes and behaviors towards online buying because consumer attitude towards purchasing online is a conspicuous factor affecting actual buying behavior. When marketers get to know the factors affecting online consumer behavior then it create huge opportunity for the marketers to develop the marketing strategies accordingly and turn the potential customers into actual one and retain the exiting buyers.
Question: Prepare the Research Proposal for “Consumer behavior towards Online Shopping in India” with reference to above Purpose of the Research and Research Questions.
Publication Year: 2015
Publication Date: 2015-06-27
Language: en
Type: article
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