Title: Cultural Studies and the Questions of Reading and Spectatorship
Abstract: In this paper, I will show how has led to the establishment of a strategic area of critical practice wherein problems related to the study of spectatorship and reading have been dealt with in transcendence of the aporias related to the historically dominant models of cultural interpretation. These models are: the conspiratorial, with its idea of an insidious explicit political and ideological collusion between media and the dominant ideology; the economistic approach with its emphasis on the infrastructural-technology, capital, and personnelas the sole determinant and validator of meaning; and the liberal-pluralist model which conceives of media as a market of equal competition between different values and readings. I am not going to give a detailed account of the paradigm shift itself; full descriptions of the paradigmatic moments of cultural studies can be found elsewhere. l My aim consists in using the supporting elements of the paradigm to discuss questions of spectatorship and reading with specific reference at the beginning to see how these problematic notions were dealt with in Screen in the seventies.
Publication Year: 2016
Publication Date: 2016-01-01
Language: en
Type: article
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Cited By Count: 1
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