Title: Marketing regional foods in the UK: an exploratory consumer study
Abstract: The UK food industry has undergone tremendous change over recent decades.. Both the competitive positionings of small producers and the developments in EU policy are founded on the premise that consumers attach value to place of origin when purchasing foods. Issues such as: how consumers perceive added-value,· the role of place of origin in that perception; the distinction, made between different production locales; and characterisations of the link between place and food, are largely unexplored. Without this knowledge, food producers seeking competitive advantages and policy-makers interested in rural economies cannot make informed strategic decisions regarding production and marketing operations. The study provides an initial step towards a better understanding of consumer perceptions of place and food, and identifies areas for farther investigation. In addition to being of relevance to policy decisions, the study also gives practical indicators to small food producers for the development of marketing strategies.
Publication Year: 1997
Publication Date: 1997-01-01
Language: en
Type: preprint
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Cited By Count: 2
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