Abstract: OVERVIEW:Competitor analysis is critical to strategy formulation and implementation. Firms are able to develop and deploy better strategies if their competitors' responses can be analyzed or even predicted. However, a competitor may initiate certain strategic actions to improve its position. A strategic approach to analyzing competitor responses to a rival's actions in order to achieve a better position would greatly help in the formulation of a firm's business strategy. A DNA analogy shows the way.
Publication Year: 2008
Publication Date: 2008-07-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 6
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