Title: Analysis of the Protagonist of Big Data Analytics in Improved Business Judgments and Effectiveness
Abstract: With an increasing number of products and services, the business environment has become extremely competitive. Technology and innovation have shaped business activities and provide business with better conditions than their competitors. The application of big data allows the industry to grow and improve by analyzing data trends, patterns, and volume to determine interrelationships. The research paper provides in-depth insights into various topics based on identifying big data's role in enhancing decisions to improve profits and productivity. This software is based on collecting and processing an extensive business data set to better manage consumer decisions. It has been observed that the adoption of big data analytics in business has simplified operations and ensured that managers and leaders can take effective decisions towards reform.
Publication Year: 2019
Publication Date: 2019-02-01
Language: en
Type: article
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Cited By Count: 1
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