Title: Transformation of Social Advertising in the Modern Society
Abstract: The paper is devoted to the analysis of social advertising is a special type of advertising that represents public and state interests and is aimed at achieving charitable purposes. Social advertising is used to draw people's attention to certain social problems and show them possible solutions, while influencing the strong feelings of a person, which allows them to achieve better memorability and to motivate people to take active action. However, social advertising often uses shock techniques to involve people in the analysis of social problems. The results of our research show that people do not like shock methods in social advertising.
Publication Year: 2018
Publication Date: 2018-09-23
Language: en
Type: article
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