Title: A Study on Coronavirus (COVID-19) Impact of Consumer Buying Behavior with Special Reference to Chennai City
Abstract: The present study is an attempt to identify the consumer buying behavior during the COVID-19 special references to Chennai City. The primary data were collected through structured questionnaire from 256 respondents using Google form. The majority was male (52.3%) and it is found that the majority of respondents are PG and above (87.5%) and the majority of respondents are working private sector (58.6%) Data were processed and analyzed by the Statistical Package for social science. A chi-square test was used to investigate the level of association among variables at the significance level of p<0.05. The finding of the study indicated that the consumer buying behavior fundamentally changed and consumer are spending more money on health and hygiene product, the current crisis affecting the brand preference, shopping behavior and purchasing decision.
Publication Year: 2020
Publication Date: 2020-06-23
Language: en
Type: article
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Cited By Count: 2
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