Title: The Environmental and Economical Impacts of Using Media Façades in Commercial Buildings in Egypt
Abstract: Media facades is a subdivision of urban computing integrating digital displays into buildings, including structures and road furniture. It is frequently connected with over-dimensional screens and vivified, lit up publicizing, and places like Times Square. The facade is dematerialized and transformed into one immense promoting medium for sending messages. Media facades can bring out the most assorted feelings, from a major city feeling to a disturbance at light contamination. They are likewise seen as Pop Art or as blemishes. Design tends to utilize media facades increasingly as a stylistic component. What used to be added to exteriors after the building development more in the method for a flaw is currently a part of the design procedure and offers a new extension for the visionary outline which is authored to the term 'Mediatecture'.
This research identifies the impact of using media facades on commercial buildings environmentally and economically. In addition to that experimental design cases of the interactive building, facades will be discussed and a SWOT analysis would be made to exemplify the challenges and discuss how they may be addressed. Also, the examples are presented to demonstrate how to work with the difficulties inalienable in media facade design forms taking into account the formation of different proposals for a media facade on current Public buildings and new ones in Egypt.
Publication Year: 2017
Publication Date: 2017-09-16
Language: en
Type: article
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