Title: Mass media utilization by the pomegranate growers for seeking the information on nutrient management practices
Abstract: India with diverse soil and climate comprising several agro ecological regions provides ample opportunity to grow a variety of horticultural crops. Though area under pomegranate cultivation has increased tremendously, but the productivity has not increased the desired extent. The low level of nutrient input accounted as one of the reasons for relatively low yields, much below the reliable potential. Long term and continuous application of one favoured nutrient source may lead to its accumulation in soil resulting in the increased concentration and build-up of nutrient that may interact with other nutrients influencing either synergism or antagonism. Therefore, there is a need for rational application of nutrients for ensuring efficient use of external inputs for optimizing productivity besides, addressing the issue of pollution. This emphasizes the need for an integrated nutrient management approach for sustainability of pomegranate production across the state. Use of organic and inorganic fertilizer sources that are locally available, culturally suitable and economically viable is needed for ensuring balanced supply of nutrients impacting soil and human health. The study revealed that about three fourth (75.19 per cent ) respondents has used electronic media as a sources of information to ‘medium’ extent, majority (58.52 per cent) respondents had used print media as a source of information to high extent.
Publication Year: 2019
Publication Date: 2019-01-01
Language: en
Type: article
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