Title: ANALYSIS OF AVAILABLE CLOTHING USED IN DAILY USE OF COLLEGE GOING GIRLS
Abstract: The present research was undertaken to find out the analysis of available clothing in wardrobe of daily wear clothing of college going girls. It examines clothing preferences, apparel buying habits, and shopping behaviors. A self developed questionnaire was used to collect data. The purpose of this study is to identify major factors that influence clothing preference and selection. 30 sample size (College going girls) was selected from Home Science girls hostel, MPUAT, Udaipur. Results were systematically illustrated with the help of tables. Results confirmed that the respondents cared about their appearance. They indicated that they love to purchase quality fashionable clothing but were neutral about spending a large percentage of their monthly budget on clothing.