Title: ONLINE MARKETING: A COMPARATIVE STUDY BETWEEN FACEBOOK AND INSTAGRAM REGARDING EFFECTIVENESS:
Abstract:Technology has become the backbone in today’s era. Corporate sector are totally dominated by extensive use of technology. In fast changing world, nonuser of technology will drive away from business wo...Technology has become the backbone in today’s era. Corporate sector are totally dominated by extensive use of technology. In fast changing world, nonuser of technology will drive away from business world. Marketing sector also adopting new trends in marketing i.e. online marketing for the promotion of the product. This study focus on online marketing strategies undertaken with the use of social media app, such as Facebook and Instagram among the various other tools. By comparison between Facebook and Instagram app the researcher making effort to provide data to marketer for selection of effective tool in marketing their product to get expected achievement. The study will also reveal the marketing strategy of both the app and also how the search engine functions. It will help to non-user as well as small businesses to adopt this appRead More
Publication Year: 2020
Publication Date: 2020-03-26
Language: en
Type: article
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