Title: The Aggregation of Tracking-and-Timing Visitor-Use Data of Museum Exhibitions for Benchmarks of “Thorough Use”
Abstract:Understanding the behavior of visitors in museum exhibitions is essential to the creation of effective presentations of meaningful content and experiences for the public. This article summarizes a rec...Understanding the behavior of visitors in museum exhibitions is essential to the creation of effective presentations of meaningful content and experiences for the public. This article summarizes a recent aggregation of 65 tracking-and-timing studies that builds on the data for 110 older studies previously published and examines the issue of “thorough use” with two numerical indexes – the sweep rate index (SRI) and the percentage of diligent visitors (%DV). These metrics reveal patterns of the most basic evidence of visitors’ engagement with exhibitions. In addition, a metascattergram visually presents the variables along with benchmarks – 300 SRI and 25% DV – that can be used to compare the data from one exhibition to another or to compare the same traveling exhibition at different sites. SRI and %DV contribute useful measures for discussions about diagnosing and improving audience engagement in exhibitions, and the process of collecting and analyzing the data is a useful activity for museum professional development.Read More
Publication Year: 2020
Publication Date: 2020-01-02
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 12
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