Title: Analysis and Restructuring of the Financial Media Industry Organization from the Perspective of the SCP Framework
Abstract: Based on the SCP paradigm in the theory of industrial organization as the basic framework, the financial media industry is analyzed and restructured from three aspects: market concentration, product differentiation, entry and exit barriers, and new media paid membership model and full content integration. Marketing, financing and strategic cooperation analyze the market behavior of the financial media industry. Research shows that China ’s financial and media industry products are clearly differentiated, and the market structure shows a competitive development trend. Different companies have adopted marketing strategies such as paid membership, integrated marketing, and financing to expand the economy and increase market share. This study puts forward suggestions for the development of China's financial media industry: quantify copyright returns and balance investment; strengthen innovation and update of broadcast content and technology, seek market cooperation; strengthen legislative guarantees, and safeguard the rights of the financial media industry.
Publication Year: 2020
Publication Date: 2020-04-03
Language: en
Type: article
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