Title: Business Network, Competitive Advantage and Business Performance: Empirical evaluation in the Makassar hotel sector
Abstract:Objective: This study aims to prove empirically the improvement in business performance driven by business networks through the competitive advantage in the Makassar city hotel sector.Design / Methodo...Objective: This study aims to prove empirically the improvement in business performance driven by business networks through the competitive advantage in the Makassar city hotel sector.Design / Methodology / approach: Questionnaires and statistical analysis were applied in this study Findings: The results of the study indicate that business networks have a positive and significant effect on competitive advantage and business performance.Business networks have a significant effect on business performance through competitive advantage, and competitive advantage has a positive and significant effect on business performance.Originality: Previous research studies still lack research about business networks as the ability of corporate resources in resource-based theory.Therefore this study fills these gaps by conducting an empirical evaluation of business networks in the perspective of hospitality managers.Read More