Abstract: Facial electromyography (EMG) is a psychophysiological technique used to measure electrical potential generated by facial muscles. As the activity of certain facial muscles have been associated with emotional expression, facial EMG can be used to index variance in the valence of emotional expression. This entry aims to provide context and support for the use of facial EMG in media research and to briefly describe recording practices.
Publication Year: 2017
Publication Date: 2017-11-07
Language: en
Type: other
Indexed In: ['crossref']
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Cited By Count: 3
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