Title: Marketing strategies for Firms in emerging markets and corporate social responsibility
Abstract: In the last twenty years, there has been a sea change in the nature of the triangular relationship between companies, the state and the society. The business environment also has undergone vast changes in the recent years in terms of both the nature of competition and the wave of globalization that has been sweeping across markets. No longer can firms continue to act as independent entities regardless of the interest of the general public. Companies are beginning to realize the fact that in order to gain strategic initiative and to ensure continued existence, business practices may have to be molded from the normal practice of solely focusing on profits to factor in public goodwill and responsible business etiquettes (Reynard and Forstater, 2002). The basic objective of this study is to study the various dimensions of CSR and their relevance for emerging markets.
Publication Year: 2011
Publication Date: 2011-01-01
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot