Title: Lost in Knowledge Translation: Media Framing of Physical Activity and Sport Participation
Abstract: This study explored the frame-setting and frame-sending process of media who reported on the 2015 ParticipACTION Report Card on Physical Activity for Children and Youth . Through the use of a case-study method employing a sequential explanatory mixed-methods approach (content analysis followed by semistructured interviews), the findings revealed a high level of frame-sending characteristics by the media, and the framing of stories was found to be influencing the message being sent, making it different from the original messaging sent by public relations practitioners charged with dispersing information. Theoretical and practical contributions are discussed along with suggestions for future studies.
Publication Year: 2019
Publication Date: 2019-10-18
Language: en
Type: article
Indexed In: ['crossref']
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