Title: The Thinking Path of Deepening Transformation and Innovation of Chinese Banking Industry under the Background of “New Normal” Economy
Abstract: This paper analyzes the three big impact in the development of Chinese banking industry and discusses the limitations of financial innovation of Chinese banking industry. The results showed that: (1) deepening the banking system innovation to adapt to the new situation; (2) improving customers’ experience by deepening model innovation of the internet financial; (3) improving intensive of bank branch operation and the intelligent of network service with the aid of informatization; (4) Providing individualized, characteristic and differentiated services for high-quality customers of banks and enhancing customer value through lightweight network outlets; and (5) Adapting to the development of new entity economy by comprehensive management, optimizing the operation mode of outlets, and strengthening the supply side reform of commercial banks themselves.