Title: Negativity and Political Debates: The 2014 National and Provincial Elections in South Africa
Abstract:This article provides an examination of the extent to which the use of negative campaigning is determined by the proximity to power of a political party. Specifically, this article measures the extent...This article provides an examination of the extent to which the use of negative campaigning is determined by the proximity to power of a political party. Specifically, this article measures the extent to which opposition political parties generate negative messages to a greater extent than incumbent parties during election debates in South Africa. The popular assumption regarding negative campaigning in the United States and Western Europe is examined in the South African context. The study reveals the extent to which the determinants of negative campaigning can be observed during publicly broadcast election debates during the 2014 national elections in South Africa. The study reveals and supports the assumptions regarding the use of negative campaigning during elections. It also applies a qualitative content analysis to understand the extent to which opposition parties use negative campaigning to a greater extent than incumbent parties.Read More
Publication Year: 2019
Publication Date: 2019-04-03
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 2
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