Abstract:This entry provides a description of qualitative content analysis, which is the study of nonliving material or cultural texts. The analysis of texts or immaterial data provides insight into social wor...This entry provides a description of qualitative content analysis, which is the study of nonliving material or cultural texts. The analysis of texts or immaterial data provides insight into social worlds, ideologies, or dominant worldviews. Content or texts are broadly defined to include personal documents, such as diaries or blogs, and public documents, such as organizational annual reports, brochures, advertising, and press releases. This entry contains a summary of the types of texts that can be investigated using this qualitative communication research method. Examples of research designs and analytical approaches in content analysis demonstrate the far reach of this communication research method. The strengths and limitations of qualitative content analysis are also offered.Read More
Publication Year: 2017
Publication Date: 2017-11-07
Language: en
Type: other
Indexed In: ['crossref']
Access and Citation
Cited By Count: 11
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot