Abstract: Walk into any newspaper almost anywhere in the world and ‘reader interaction’
will be one of the buzz phrases. Newspapers have always wanted to get
readers involved to make them feel part of the product, to encourage loyalty;
but the Internet and social media have heightened the editorial need to be seen to
be working with, not giving news to, the readers. Look at The Guardian
newspaper’s statement on interaction with readers in its editorial guidelines,
available freely on the Internet (The Guardian Editorial Code, August 2011
edition). It says:Our most important relationship is the one we have with our readers and
site users. Courtesy applies whether an exchange takes place in person, by
telephone, letter or email. The company recognises that communication
online, eg in blogs and social media domains, can be more informal, brisk
and, where a debate is underway, combative – but journalists should be
mindful of the guidelines on blogging and social media available on GNM’s
internal Really Social Media site.
Publication Year: 2013
Publication Date: 2013-04-17
Language: en
Type: book-chapter
Indexed In: ['crossref']
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