Title: A study on perceived advertising value and attitude toward mobile advertising : Focus on the effect of moderators
Abstract:In order to perform mobile marketing activities more effectively, marketers and researchers pay more and more attention to mobile advertising which is......In order to perform mobile marketing activities more effectively, marketers and researchers pay more and more attention to mobile advertising which is...Read More
Publication Year: 2012
Publication Date: 2012-08-01
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot