Title: Preeminence and Credibility of Online Advertisements – A Behavioural Analysis of Young Internet Users
Abstract:Digital and technological advancements have enabled online advertisements penetrating into most of internet users’ day-to-day life and this has led internet users, particularly, young people to spend ...Digital and technological advancements have enabled online advertisements penetrating into most of internet users’ day-to-day life and this has led internet users, particularly, young people to spend more time on it. The internet enables the users being attracted towards and engages in accessing online advertisements. Amongst several media available for business advertisements, for example from print to electronic media advertising through internet or through World Wide Web has emerged as a popular medium and online advertising is a key element of digital marketing around the world.Read More
Publication Year: 2019
Publication Date: 2019-01-01
Language: en
Type: article
Indexed In: ['crossref']
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