Publication Information

{'id': 'https://openalex.org/W2945082458', 'doi': 'https://doi.org/10.15421/151868', 'title': 'Marketing communications complex of subjects of public administration', 'display_name': 'Marketing communications complex of subjects of public administration', 'publication_year': 2019, 'publication_date': '2019-02-20', 'ids': {'openalex': 'https://openalex.org/W2945082458', 'doi': 'https://doi.org/10.15421/151868', 'mag': '2945082458'}, 'language': 'en', 'primary_location': {'is_oa': True, 'landing_page_url': 'https://doi.org/10.15421/151868', 'pdf_url': 'https://aspects.org.ua/index.php/journal/article/download/464/454', 'source': {'id': 'https://openalex.org/S2738892545', 'display_name': 'Public administration aspects', 'issn_l': '2311-6420', 'issn': ['2311-6420', '2413-8231'], 'is_oa': True, 'is_in_doaj': True, 'is_core': False, 'host_organization': 'https://openalex.org/P4310321155', 'host_organization_name': 'Hrani', 'host_organization_lineage': ['https://openalex.org/P4310321155'], 'host_organization_lineage_names': ['Hrani'], 'type': 'journal'}, 'license': 'cc-by', 'license_id': 'https://openalex.org/licenses/cc-by', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': ['crossref', 'doaj'], 'open_access': {'is_oa': True, 'oa_status': 'diamond', 'oa_url': 'https://aspects.org.ua/index.php/journal/article/download/464/454', 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5011852417', 'display_name': 'Y. V. Gavrilechko', 'orcid': None}, 'institutions': [{'id': 'https://openalex.org/I185520838', 'display_name': 'State University of Trade and Economics', 'ror': 'https://ror.org/03r6hpz93', 'country_code': 'UA', 'type': 'education', 'lineage': ['https://openalex.org/I185520838']}], 'countries': ['UA'], 'is_corresponding': True, 'raw_author_name': 'Y. V. Gavrilechko', 'raw_affiliation_strings': ['Kyiv National University of Trade and Economics'], 'affiliations': [{'raw_affiliation_string': 'Kyiv National University of Trade and Economics', 'institution_ids': ['https://openalex.org/I185520838']}]}], 'institution_assertions': [], 'countries_distinct_count': 1, 'institutions_distinct_count': 1, 'corresponding_author_ids': ['https://openalex.org/A5011852417'], 'corresponding_institution_ids': ['https://openalex.org/I185520838'], 'apc_list': {'value': 0, 'currency': 'USD', 'value_usd': 0, 'provenance': 'doaj'}, 'apc_paid': None, 'fwci': 0.503, 'has_fulltext': True, 'fulltext_origin': 'pdf', 'cited_by_count': 1, 'citation_normalized_percentile': {'value': 0.725808, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 62, 'max': 70}, 'biblio': {'volume': '6', 'issue': '11-12', 'first_page': '5', 'last_page': '12'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T12922', 'display_name': 'Assessment of Sustainable Development Indicators and Strategies', 'score': 0.9852, 'subfield': {'id': 'https://openalex.org/subfields/2308', 'display_name': 'Management, Monitoring, Policy and Law'}, 'field': {'id': 'https://openalex.org/fields/23', 'display_name': 'Environmental Science'}, 'domain': {'id': 'https://openalex.org/domains/3', 'display_name': 'Physical Sciences'}}, 'topics': [{'id': 'https://openalex.org/T12922', 'display_name': 'Assessment of Sustainable Development Indicators and Strategies', 'score': 0.9852, 'subfield': {'id': 'https://openalex.org/subfields/2308', 'display_name': 'Management, Monitoring, Policy and Law'}, 'field': {'id': 'https://openalex.org/fields/23', 'display_name': 'Environmental Science'}, 'domain': {'id': 'https://openalex.org/domains/3', 'display_name': 'Physical Sciences'}}, {'id': 'https://openalex.org/T13318', 'display_name': 'Impact of Climate Change on Ecosystems and Industries', 'score': 0.9815, 'subfield': {'id': 'https://openalex.org/subfields/2306', 'display_name': 'Global and Planetary Change'}, 'field': {'id': 'https://openalex.org/fields/23', 'display_name': 'Environmental Science'}, 'domain': {'id': 'https://openalex.org/domains/3', 'display_name': 'Physical Sciences'}}, {'id': 'https://openalex.org/T13172', 'display_name': 'Factors Affecting Economic Development and Recovery', 'score': 0.9503, 'subfield': {'id': 'https://openalex.org/subfields/2000', 'display_name': 'General Economics, Econometrics and Finance'}, 'field': {'id': 'https://openalex.org/fields/20', 'display_name': 'Economics, Econometrics and Finance'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/openness-to-experience', 'display_name': 'Openness to experience', 'score': 0.6233957}, {'id': 'https://openalex.org/keywords/professional-administration', 'display_name': 'Professional administration', 'score': 0.49323386}, {'id': 'https://openalex.org/keywords/promotion', 'display_name': 'Promotion (chess)', 'score': 0.49033642}, {'id': 'https://openalex.org/keywords/information-theory', 'display_name': 'Information Theory', 'score': 0.411529}], 'concepts': [{'id': 'https://openalex.org/C84976871', 'wikidata': 'https://www.wikidata.org/wiki/Q2015673', 'display_name': 'Openness to experience', 'level': 2, 'score': 0.6233957}, {'id': 'https://openalex.org/C39549134', 'wikidata': 'https://www.wikidata.org/wiki/Q133080', 'display_name': 'Public relations', 'level': 1, 'score': 0.5913043}, {'id': 'https://openalex.org/C164850336', 'wikidata': 'https://www.wikidata.org/wiki/Q3685487', 'display_name': 'Interpersonal communication', 'level': 2, 'score': 0.5235938}, {'id': 'https://openalex.org/C2778137410', 'wikidata': 'https://www.wikidata.org/wiki/Q2732820', 'display_name': 'Government (linguistics)', 'level': 2, 'score': 0.51675147}, {'id': 'https://openalex.org/C50476749', 'wikidata': 'https://www.wikidata.org/wiki/Q2043282', 'display_name': 'Professional administration', 'level': 3, 'score': 0.49323386}, {'id': 'https://openalex.org/C98147612', 'wikidata': 'https://www.wikidata.org/wiki/Q215599', 'display_name': 'Promotion (chess)', 'level': 3, 'score': 0.49033642}, {'id': 'https://openalex.org/C2780765947', 'wikidata': 'https://www.wikidata.org/wiki/Q12033531', 'display_name': 'Administration (probate law)', 'level': 2, 'score': 0.4857655}, {'id': 'https://openalex.org/C200288055', 'wikidata': 'https://www.wikidata.org/wiki/Q2621792', 'display_name': 'Element (criminal law)', 'level': 2, 'score': 0.44222903}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.44167653}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.43816742}, {'id': 'https://openalex.org/C17744445', 'wikidata': 'https://www.wikidata.org/wiki/Q36442', 'display_name': 'Political science', 'level': 0, 'score': 0.27424735}, {'id': 'https://openalex.org/C144024400', 'wikidata': 'https://www.wikidata.org/wiki/Q21201', 'display_name': 'Sociology', 'level': 0, 'score': 0.24243239}, {'id': 'https://openalex.org/C199539241', 'wikidata': 'https://www.wikidata.org/wiki/Q7748', 'display_name': 'Law', 'level': 1, 'score': 0.15467575}, {'id': 'https://openalex.org/C15744967', 'wikidata': 'https://www.wikidata.org/wiki/Q9418', 'display_name': 'Psychology', 'level': 0, 'score': 0.12909296}, {'id': 'https://openalex.org/C77805123', 'wikidata': 'https://www.wikidata.org/wiki/Q161272', 'display_name': 'Social psychology', 'level': 1, 'score': 0.0813514}, {'id': 'https://openalex.org/C41895202', 'wikidata': 'https://www.wikidata.org/wiki/Q8162', 'display_name': 'Linguistics', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C138885662', 'wikidata': 'https://www.wikidata.org/wiki/Q5891', 'display_name': 'Philosophy', 'level': 0, 'score': 0.0}, {'id': 'https://openalex.org/C46312422', 'wikidata': 'https://www.wikidata.org/wiki/Q11024', 'display_name': 'Communication', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C94625758', 'wikidata': 'https://www.wikidata.org/wiki/Q7163', 'display_name': 'Politics', 'level': 2, 'score': 0.0}], 'mesh': [], 'locations_count': 2, 'locations': [{'is_oa': True, 'landing_page_url': 'https://doi.org/10.15421/151868', 'pdf_url': 'https://aspects.org.ua/index.php/journal/article/download/464/454', 'source': {'id': 'https://openalex.org/S2738892545', 'display_name': 'Public administration aspects', 'issn_l': '2311-6420', 'issn': ['2311-6420', '2413-8231'], 'is_oa': True, 'is_in_doaj': True, 'is_core': False, 'host_organization': 'https://openalex.org/P4310321155', 'host_organization_name': 'Hrani', 'host_organization_lineage': ['https://openalex.org/P4310321155'], 'host_organization_lineage_names': ['Hrani'], 'type': 'journal'}, 'license': 'cc-by', 'license_id': 'https://openalex.org/licenses/cc-by', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, {'is_oa': False, 'landing_page_url': 'https://doaj.org/article/9963036a8cbf473fb211de13dc9b3e3c', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4306401280', 'display_name': 'DOAJ (DOAJ: Directory of Open Access Journals)', 'issn_l': None, 'issn': None, 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': {'is_oa': True, 'landing_page_url': 'https://doi.org/10.15421/151868', 'pdf_url': 'https://aspects.org.ua/index.php/journal/article/download/464/454', 'source': {'id': 'https://openalex.org/S2738892545', 'display_name': 'Public administration aspects', 'issn_l': '2311-6420', 'issn': ['2311-6420', '2413-8231'], 'is_oa': True, 'is_in_doaj': True, 'is_core': False, 'host_organization': 'https://openalex.org/P4310321155', 'host_organization_name': 'Hrani', 'host_organization_lineage': ['https://openalex.org/P4310321155'], 'host_organization_lineage_names': ['Hrani'], 'type': 'journal'}, 'license': 'cc-by', 'license_id': 'https://openalex.org/licenses/cc-by', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, 'sustainable_development_goals': [{'score': 0.81, 'id': 'https://metadata.un.org/sdg/16', 'display_name': 'Peace, justice, and strong institutions'}], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 0, 'referenced_works': [], 'related_works': ['https://openalex.org/W2782406554', 'https://openalex.org/W2559870609', 'https://openalex.org/W2492884009', 'https://openalex.org/W2382447717', 'https://openalex.org/W2378038004', 'https://openalex.org/W2375501943', 'https://openalex.org/W2374140186', 'https://openalex.org/W2364913693', 'https://openalex.org/W2217519297', 'https://openalex.org/W2019449574'], 'abstract_inverted_index': {'The': [0, 110], 'article': [1, 158], 'defines': [2], 'the': [3, 8, 15, 47, 65, 74, 81, 103, 121, 147, 160, 165, 183, 188, 194, 201, 225, 235, 254, 260], 'essence': [4], 'and': [5, 39, 52, 89, 127, 136, 145, 154, 168, 179, 199, 218, 262, 266, 272], 'features': [6], 'of': [7, 10, 14, 17, 30, 46, 49, 55, 57, 67, 78, 84, 91, 97, 99, 105, 112, 116, 120, 129, 132, 138, 141, 143, 149, 171, 185, 187, 190, 193, 196, 203, 228, 239, 241, 248, 264, 269], 'system': [9, 48, 104, 189], 'marketing': [11, 68, 93, 191], 'communications': [12, 33, 69, 192], '(SMC)': [13], 'subjects': [16, 56, 195], 'public': [18, 50, 71, 106, 212, 219, 242, 245], 'administration.': [19, 72], 'It': [20, 206], 'is': [21, 43, 207, 244, 251], 'proposed': [22], 'to': [23, 123, 259], 'introduce': [24], 'this': [25, 250], 'concept': [26], 'as': [27], 'a': [28], 'complex': [29], 'interpersonal': [31], 'dialogue': [32], 'in': [34, 70, 102], 'small': [35], 'groups,': [36], 'public,': [37], 'organizational': [38], 'mass': [40], 'communications,': [41], 'which': [42], 'an': [44], 'element': [45, 238], 'administration': [51, 107, 198, 243], 'provides': [53], 'communication': [54, 85, 87], 'management': [58], 'with': [59], 'their': [60, 273], 'target': [61], 'audiences.The': [62], 'author': [63, 181], 'justifies': [64], 'classification': [66, 76], 'Among': [73, 174], 'main': [75, 111, 226], 'criteria': [77], 'distribution': [79], 'are': [80, 108], 'following:': [82], 'type': [83], 'subjects,': [86], 'goals': [88], 'types': [90], 'media': [92], 'communications.The': [94], 'basic': [95], 'principles': [96], 'formation': [98, 261], 'information': [100, 133, 167], 'flows': [101], 'determined.': [109], 'them': [113], 'recognized:': [114], 'openness': [115, 126], 'state': [117, 197], 'information;': [118, 125, 139], 'guarantee': [119, 140], 'right': [122], 'receive': [124], 'accessibility': [128], 'information,': [130, 156], 'freedom': [131, 142], 'exchange;': [134], 'authenticity': [135], 'completeness': [137], 'expression': [144], 'beliefs;': [146], 'lawfulness': [148], 'receiving,': [150], 'using,': [151], 'storing,': [152], 'distributing': [153], 'protecting': [155], 'etc.The': [157], 'identifies': [159], 'most': [161, 236], 'important': [162], 'reasons': [163], 'for': [164, 210], 'ineffective': [166], 'communicative': [169], 'policy': [170], 'government': [172], 'departments.': [173], 'them:': [175], 'organizational;': [176], 'historical;': [177], 'resource': [178], 'personnel-professional.The': [180], 'substantiates': [182], 'directions': [184], 'improvement': [186], 'raising': [200], 'level': [202], 'its': [204], 'efficiency.': [205], 'determined': [208], 'that': [209, 232, 256], 'today,': [211], 'relations,': [213], 'direct': [214], 'marketing,': [215], 'sales': [216], 'promotion': [217], 'advertising': [220], 'should': [221], 'be': [222], 'considered': [223], 'among': [224], 'means': [227], 'SMC.': [229], 'Practice': [230], 'shows': [231], 'at': [233], 'present': [234], 'effective': [237, 267], 'SMC': [240], 'relations.': [246], 'First': [247], 'all,': [249], 'explained': [252], 'by': [253], 'fact': [255], 'they': [257], 'contribute': [258], 'development': [263], 'well-developed': [265], 'mechanisms': [268], 'social': [270], 'feedback': [271], 'priorities.': [274]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W2945082458', 'counts_by_year': [{'year': 2021, 'cited_by_count': 1}], 'updated_date': '2024-09-17T06:22:59.799507', 'created_date': '2019-05-29'}