Title: Análise da responsabilidade social: um estudo de caso no Porto Bay Rio Internacional
Abstract: The present bibliografic study analyzes the importance of Social Responsibility at PORTOBAY RIO INTERNATIONAL HOTEL. It was observed that Social Responsibility in business refers to a debate about business philantropy. This specific type of companies’ participation of in the social area occurs conventionally through donations to the institutios or activities of social aspect. It was found that business the actions of the organizations, under the banner of social responsibility, are made in a contraditory field of social relations. It was also concluded that the interests and needs transform into demands, so far as they are appropriated by the organizations and get institicionalized as an answer.
Publication Year: 2017
Publication Date: 2017-01-01
Language: en
Type: article
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