Title: Comparison of Layout Design of Advertisement on National Newspaper Kompas (Indonesia) and The Straits Times (Singapore)
Abstract:As national newspapers, Kompas (Indonesia) and The Straight Times (Singapore) have its own style and character. One of them is on a layout design of advertisement that is presented in every hometown. ...As national newspapers, Kompas (Indonesia) and The Straight Times (Singapore) have its own style and character. One of them is on a layout design of advertisement that is presented in every hometown. Advertisement is one of visual and marketing communication type. In addition, it is also prepaid communication type that utilizes mass and interactive media in order to reach widespread-audience and connects clear sponsor with consumer and give information about product. Layout is planning of all advertisement script elements such as color, picture, illustration, typography, and so on in accurate measurement manner. This research aims to compare the layout design of the advertisement in Kompas and The Straight Times. . The research method of this study is comparing and analysing the layouts design on newspaper advertising in Kompas and The Straight Times. The result shows that these newspaper have similar layouts in term of placement and type of product that is advertised.Read More
Publication Year: 2015
Publication Date: 2015-05-13
Language: en
Type: article
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