Title: Theoretical Approaches in Media Management Research Revised 1
Abstract:This chapter reviews the current state of media management scholarship and the theoretical approaches present in the current body of literature. It is guided by the following questions: What theoretic...This chapter reviews the current state of media management scholarship and the theoretical approaches present in the current body of literature. It is guided by the following questions: What theoretical body of knowledge has been used in media management literature? What are the major advances since 2006? What areas of concern should guide research over the next decade? It closes with a discussion about the theoretical research agenda of the field.Read More
Publication Year: 2018
Publication Date: 2018-04-27
Language: en
Type: book-chapter
Indexed In: ['crossref']
Access and Citation
Cited By Count: 11
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot