Title: First Impression of Image, Utility as Non-Verbal Communication
Abstract:The 'first impression' that the image conveys as visual communication produces a 'strong semantic function'. It refers to the state of experience leading to immediate recognition through the perceptio...The 'first impression' that the image conveys as visual communication produces a 'strong semantic function'. It refers to the state of experience leading to immediate recognition through the perception process of vision. It is a powerful force by which recognitions are created at the stage of the semantics and at the point of contact. This paper explores the utility of visual art as nonverbal communication and the meaning of 'first impression' as a type of visual communication. We study how this utility is shown in the field of everyday imagery and in the field of visual art through a case analysis. For this research, we examine verbal communication, nonverbal communication, visual communication, and first impressions sequentially and search for the effectiveness of each. This study sees visual communication as a 'first impression' as an image experience accompanied by subjective interpretations by the audience and a 'powerful and dynamic production'. This study also examines and analyzes the utility of visual communication in terms of 'universality', the 'speed of message delivery', and the 'amount of message delivery'. This study adds here the utility of creating a powerful 'signification' caused by the 'first impression', and analyzes such a case. However, 'misreading and misunderstanding' with regard to the world of works upon which a first impression is built with the creation of visual arts, and the 'prejudice' that it sustains, are subjects about which one should be warned. In order to do this, it is necessary to examine and apply the utility of these first impressions carefully from the viewpoint of the creator. This study represents basic research to prepare for aesthetic research from epistemology to semantics and pragmatics, where visual communication through images is located.Read More
Publication Year: 2018
Publication Date: 2018-10-29
Language: en
Type: article
Indexed In: ['crossref']
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