Title: Plan Campañas de Comunicación Interna y Global Para "CONSUMA"
Abstract: In the present work we determine the theoretical foundations on all items relating to communication, we will establish what are communication, organizational communication, identity, image, reputation, internal communication, internal communication audit and global communication, which are intangible assets that provide organizational communication an added value. Also how the DirCom raises the concept of global communication and identifying their roles in the area of communication in an organization.
Publication Year: 2014
Publication Date: 2014-01-01
Language: en
Type: article
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