Title: A Study on Acceptance Factors of Compensation App
Abstract: Compensation apps, called money-making apps, are more effective than traditional ads because they are more immersive and less disliking.The success of the reward service is to attract a large number of subscribers and install or run an advertising application to make the company's advertising a major source of revenue.As mobile phones become more popular, many games are being released, and reward apps that offer rewards for a certain amount of advertising are being launched with various services.As the leisure time increases due to economical liberalization, shortening working hours, and spreading the five-day workweek, compensation apps that pay a certain amount of money are the factors that lead to user's time.In particular, from the point of view of students who are currently unemployed, they do not cause intoxication or economic devastation in nature, so their severity is considered negligible and is often used.On the positive side, we can not deny that all members of society are in financial difficulties and that some money is being collected.There is not much research on reward app, so this study will contribute to search for reward service activation strategy.Especially, it is difficult to verify the independent variables influencing the use effect.Therefore, we study the factors affecting the acceptance intention by presenting the integrated model using the protection motive theory and the planning action theory to verify the effect of the compensation advertisement.