Title: Empirical Research on Cognitive Behavior of Forest Tourists: A Case Study of Forest Tourist Attractions in Fujian Province
Abstract: The study takes the forest tourism destinations in Fujian Province as examples, synthesizes the distribution status, the popularity, and other situations of the forest tourism destinations in Fujian Province, and chooses tourists from the four typical forest tourism destinations as the research objects. The study uses questionnaires and totally collects 294 survey samples. The study uses the binary logistic regression model of logic probability to carry out the empirical analysis on sample data. The study shows that the cognition of forest tourists on forest tourist attraction is influenced by age, family income, annual average holiday, characteristic degree of forest scenery resources in forest tourism destinations, information access channels of forest tourism products, macroscopic environment of forest tourism consumption, industry policy and market order condition of forest tourism, the concepts of product development and construction of forest tourism destinations, time and energy consumed by consumers for going to the forest tourism destinations, and other factors (p0.05). According to the analysis of influence factors, this paper puts forward some suggestions to promote the construction management of forest tourist attractions and to improve the cognition of forest tourists in forest tourist attractions.