Title: Analýza marketingové komunikace společnosti ELTON hodinářská, a.s.
Abstract: ELTON hodinařska, a.s., whose marketing communication is the subject of this thesis, is a traditional manufacturer of Czech PRIM brand wristwatches. The thesis is divided into two parts ? theoretical one and practical one. The theoretical part deals with marketing mix and communication mix and their tools. In the practical part, firstly, the current ELTON marketing communication is described and judged from the point of view of marketing mix and communication mix, secondly, necessary analyses are carried out and, last but not least, recommendations to improve the company?s marketing communication are provided.
Publication Year: 2012
Publication Date: 2012-03-16
Language: en
Type: dissertation
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