Title: Publicita agentury CzechTourism během rebrandingu
Abstract: The topic of this bachelor theses is the publicity of the Czech Tourist Board during the first part of the rebranding period. The theoretical part describes media relations as a discipline of public relations and the basic instruments of media relations. Then the term of publicity is explained as well as the methods of evaluation of media relations. The analythical part of the theses presents the results of the media analysis based on publicity of CzechTourism gained during 2011 and 2012. The aim of the theses is to evaluate the media relations of the company based on the analysis of its publicity.
Publication Year: 2014
Publication Date: 2014-01-31
Language: en
Type: dissertation
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