Title: Australia's creative employment in 2011 - An analysis
Abstract:Using the NESTA Dynamic Mapping methodology for defining the creative workforce, this paper determines the level of creative employment within the Australian workforce according to the ‘Creative Tride...Using the NESTA Dynamic Mapping methodology for defining the creative workforce, this paper determines the level of creative employment within the Australian workforce according to the ‘Creative Trident’. The creative trident focusses on the activities that define creative production capacity in both occupations and industries. It includes three categories: (1) creative occupations within the core creative industries (what we term ‘specialists’); (2) creative occupations employed in other (non-creative) industries (termed ‘embedded’ creatives); and (3) non-creative occupations (‘support staff’) employed in the creative industries. The findings reveal that over 530,000 workers are employed in creative jobs throughout Australia, representing 5.29% of the workforce. Of those, approximately 370,000 or 70% are employed in the creative industries while 30% or about 162,000 are ‘embedded’ creatives working in other (non-creative) industry sectors. The data also reveals that, on the whole, Australia’s creative workforce is growing. According to our analysis of ABS Census data, Australia’s total trident creative employment grew at an average annual rate of 2.8% between 2006 and 2011, compared to 2.0% for all industries.Read More
Publication Year: 2014
Publication Date: 2014-01-01
Language: en
Type: article
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