Title: The Decision Tree Evaluation Analysis for the Relationship of the Marketing and Enterprise Strategy
Abstract: The enterprise competitiveness is enhancing constantly today, the healthy development of the enterprise has become the main problem and the relationship of the marketing and enterprise development also changes. A large number of cases show that the marketing is the core of the enterprise strategy layout. Analyze the modern relationship of the marketing strategy and enterprise strategy, take the competition and development of the enterprise as the main line and based on the decision tree model to evaluate the place of marketing in the enterprise strategy.
Publication Year: 2017
Publication Date: 2017-10-01
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 1
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