Abstract: In the 1976, the Institute of Transportation Engineers (ITE) compiled their first Handbook of guidelines and methods for evaluating development-level transportation impacts, specifically vehicular impacts (Institute of Transportation Engineers 1976). Decades later, these methods--essentially the same as when they were originally conceived--are used ubiquitously across the US and Canada. Only recently, with the guidelines in its third edition of the ITE's Trip Generation Handbook (Institute of Transportation Engineers 2014) new data and approaches have been adopted--despite substantial evidence that questions the accuracy of older data, automobile bias, and lack of sensitivity to urban contexts.