Title: Mobile content efficiency and business model
Abstract:Mobile content types, difference between mobile and Internet contents, business model and rules how to produce good mobile content will be presented. The idea that mobile content is the Internet conte...Mobile content types, difference between mobile and Internet contents, business model and rules how to produce good mobile content will be presented. The idea that mobile content is the Internet content on mobile phones is past. Mobile phones have disadvantages compared to PC monitors, but also offer new possibilities. Personalization, Positioning and Timeliness are key features of mobile phones. Mobile content involves new players in business model and content should be outsourced from operators. Some of success examples and future exception will be referred to.Read More
Publication Year: 2003
Publication Date: 2003-01-01
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot
Title: $Mobile content efficiency and business model
Abstract: Mobile content types, difference between mobile and Internet contents, business model and rules how to produce good mobile content will be presented. The idea that mobile content is the Internet content on mobile phones is past. Mobile phones have disadvantages compared to PC monitors, but also offer new possibilities. Personalization, Positioning and Timeliness are key features of mobile phones. Mobile content involves new players in business model and content should be outsourced from operators. Some of success examples and future exception will be referred to.