Title: COMPARISON AS MEANS OF EVALUATION IN BANNER ADVERTISING
Abstract:Comparison is one of the effective means of evaluation in virtual advertising.It is proved that comparative constructions are widely used in the English, Russian, and Ukrainian banner ads.Clausal comp...Comparison is one of the effective means of evaluation in virtual advertising.It is proved that comparative constructions are widely used in the English, Russian, and Ukrainian banner ads.Clausal comparisons as well as combination of superlative and comparative degree can be found in the English banner ads.Phrasal comparisons with a null comparative are typical for the Russian and Ukrainian banner ads.Read More